Challenge

Omega Corp had an outdated website that failed to generate leads despite significant traffic. Their site lacked modern functionality, mobile optimization, and clear conversion paths, resulting in high bounce rates and minimal lead generation.

Solution

We redesigned their website with a focus on lead generation, implementing modern design principles, mobile responsiveness, and strategic conversion elements. The new site featured industry-specific landing pages, downloadable resources, and interactive tools like ROI calculators and product configurators.

Implementation

The project included comprehensive site architecture redesign, SEO optimization, content strategy development, and marketing automation integration. We created targeted landing pages for different manufacturing segments and implemented progressive profiling to capture detailed prospect information over time.

Results

The transformation delivered impressive results within three months:

• Website traffic increased by 89% through improved SEO

• Lead generation improved by 312% with better conversion paths

• Bounce rate decreased from 78% to 31%

• Average session duration increased by 156%

• Monthly qualified leads grew from 12 to 87

• Website-to-customer conversion rate improved by 245%

The new website now serves as the central hub for their digital marketing efforts, automatically nurturing prospects and providing the sales team with detailed behavioral data to personalize their approach.