Challenge

CHT was struggling with a 3% conversion rate from their sales funnel, losing potential customers at multiple touchpoints. Their sales team was overwhelmed with unqualified leads while high-value prospects slipped through the cracks.

Solution

We implemented a comprehensive lead scoring system that evaluated prospects based on company size, budget authority, purchasing timeline, and engagement level. The system automatically prioritized leads scoring above 75 points and triggered personalized nurturing sequences for different buyer personas.

Implementation

The 12-week project included CRM integration, automated email workflows, and sales team training. We created stage-specific content including technical specifications, ROI calculators, and customer testimonials that addressed common objections throughout the buyer journey.

Results

Within six months, CHT achieved remarkable improvements:

• Lead-to-customer conversion rate increased from 3% to 8.2%

• Sales cycle reduced from 8 months to 5.5 months

• Average deal size grew by 34% due to better qualification

• Sales team productivity improved by 45%

• Monthly revenue increased by 127%

The automated system now handles initial prospect qualification, allowing the sales team to focus on high-value conversations and closing deals with qualified buyers.