Driving 3X more engagement through a custom B2B portal
We built a secure, branded partner portal that increased repeat orders and enhanced collaboration across distributors and vendors.
Challenge
FEDC Manufacturing's distributors and key clients had limited visibility into inventory, order status, and technical specifications. This lack of transparency led to frequent support calls, delayed orders, and frustrated customers who couldn't access critical information when needed.
Solution
We developed a custom B2B portal that provided real-time access to inventory levels, order tracking, technical documentation, and pricing information. The portal included features like automated reordering, custom reporting, and integrated support ticket system.
Implementation
The portal development included secure user authentication, ERP system integration, mobile-responsive design, and comprehensive user training. We created role-based access controls ensuring appropriate information visibility for different user types while maintaining security protocols.
Results
The custom portal transformed customer engagement within six months:
Customer portal usage increased by 278% month-over-month
Support ticket volume decreased by 52% due to self-service capabilities
Order processing time reduced by 41% through automated workflows
Customer satisfaction scores improved by 67%
Repeat order frequency increased by 34%
Sales team efficiency improved by 38% with reduced administrative tasks
The portal now serves as a competitive differentiator, with customers praising the transparency and convenience it provides, leading to stronger relationships and increased customer retention rates.