Challenge

Wasion Global Manufacturing operated with an outdated CRM system that created significant inefficiencies across their four international offices. The legacy system lacked real-time data synchronization, had a complex interface that hindered user adoption, and couldn't support modern automation workflows, resulting in fragmented customer data and missed sales opportunities.

Solution

We completely reimagined their CRM infrastructure with a modern, cloud-based solution featuring an intuitive interface, real-time data synchronization across all locations, and comprehensive automation capabilities. The new system included role-based dashboards, automated lead routing, and integrated communication tools that streamlined operations across different time zones.

Implementation

The project involved migrating 15 years of customer data, training 127 users across four countries, and customizing workflows to match their existing business processes. We implemented phased rollouts by region, ensuring minimal disruption to ongoing operations while providing continuous support during the transition period.

Results

Within eight months, Wasion Global achieved transformative improvements:

• User adoption rate increased from 34% to 91% across all offices

• Data accuracy improved by 73% through automated validation

• Sales cycle shortened by 29% due to better lead management

• Cross-office collaboration increased by 156% with shared visibility

• Customer response time improved by 42% through automation

• Overall sales productivity increased by 67%

The modernized CRM now serves as the central nervous system for their global operations, enabling seamless collaboration and data-driven decision making across all international locations.