Challenge

MAD manufacturers Ltd had a high website bounce rate and low demo conversion rates. The user journey was unclear, messaging was too technical, and the site lacked strong CTAs and social proof.

Solution

We redesigned the website to focus on user clarity, persuasive messaging, and streamlined navigation. By simplifying technical content and emphasizing value-driven outcomes, we improved user trust and guided visitors more effectively through the funnel.

Implementation

The new site featured optimized landing pages, A/B-tested headlines and CTAs, client testimonials, and a frictionless demo booking experience. We integrated Hotjar and Google Analytics for real-time behavior tracking and conversion analysis.

Results

In just six weeks post-launch, the platform saw:

• Website demo conversion rate jumped from 3.6% to 6.4% (78% improvement)

• Average time on page increased by 42%

• Bounce rate decreased by 29%

• Lead quality improved, with a 37% increase in qualified leads

• Customer acquisition cost dropped by 19%

The site now plays a pivotal role in their sales pipeline and demand generation.